Grounded Theory will enable you to understand the main concern of a substantive population and how that concern is resolved or processed. It can help you better understand the issues your employees face, or the concerns of your clients, customers or end users: it will help you understand what causes their pain and what they do about it.
The benefit to you is knowing what needs to change in order to improve their experiences.
The bad news is that this is longer term research: depending on the scope of the project and ease of access to data sources, it might take from 6 to 18 months to complete a study. And Grounded theory is exploratory… we cannot guarantee what we will find, or that you will like it. It will however, be relevant.
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